Privacy Policy

The Biltmore Hotel (“The Biltmore Hotel”, “we”, “us” and “our”) takes the issue of safeguarding your privacy seriously and is committed to protecting the information you share with us. This privacy policy (“Privacy Policy”) describes the personal information we collect from you or about you on our website or mobile application, through written or verbal communications with us, when you visit our property, or from other sources, and the way in which The Biltmore Hotel uses this information to better serve your needs.

We collect personal information at every guest interaction or touch point. In conducting our business, we may collect the following personal information:

• name
• mailing address
• billing address
• email address
• phone number
• information related to your reservation, stay or visit
• nationality
• country of residence
• travel history
• payment information, such as your payment card number and other card information, as well as authentication information and other billing and account details associated with mobile billing. Payment/credit card information is encrypted at collection and stored as payment industry (PCI) standards.
• participation in a membership or loyalty program
• participation in a contest, sweepstakes, or marketing program (even if you do not stay at our hotel)
• guest preferences
• marketing and communication preferences
• information about vehicles you may bring onto our property
• airline reservations
• rental car reservations
• groups with which you are associated for stays at our hotel other types of information that you choose to provide to us or that we may obtain about you

We may ask for details on joint travelers, including their names, and the age of the driver of the rental car. We may also collect information related to conversations, including recording or monitoring customer service calls for quality assurance and training purposes, and other communications such as in-application messages and SMS. In addition, we collect other personal information in the following certain cases:

We collect additional personal information during the registration/check-in process, including such information as may be required by law. We also use closed circuit television and other security measures at our property that may capture or record images of guests and visitors in public areas, as well as information related to your location while on our property. We may also use closed-circuit television and other technologies that record sound or video for the protection of our staff, guests and visitors at our property where permitted by law. In addition, we may collect personal information in connection with our on-property services, such as concierge services, the fitness center, the spa, child care services, activities, equipment rental, and our mobile application.

We would like our Site visitors to feel confident about using the Site to plan and purchase their accommodations, so Hotel is committed to protecting the information we collect. Hotel has implemented a security program to keep information that is stored in our systems protected from unauthorized access.

Our Site is hosted in a secure environment. The Site servers/systems are configured with data encryption, or scrambling, technologies, and industry-standard firewalls. When you enter personal information during the reservation process, or during a customer email sign-up, your data is protected by Secure Socket Layer (SSL) technology to ensure safe transmission.

If you choose to participate in any of our sponsored social media activities or offerings, we may collect certain information from your social media account consistent with your settings within the social media service, such as location, status updates, photos, activities, interests, check-ins, and friends list. We may also allow you to enter into contests to provide photos, such as of your stay with us, which you may share with your connections on social media for votes, shared offers or other promotions.

In addition to the information we collect from you directly, we may also infer information about you based on the information you provide to us or from Other Information we collect.

We may also collect information about you from third parties, such as:

• our payment card partners and iPrefer membership partner, Preferred Hotels & Resorts: and
• from other third-party sources that are lawfully entitled to share your data with us.

We use and share this information for the purposes described in this Privacy Policy. We may also append this information to the other information we have on file for you.

We use your personal information with your consent to manage our contractual relationship with you and/or because we have a legitimate interest to do so. Such use includes the following:

• To provide the services you request. Such services may include:
• To facilitate reservations, payment, send administrative information, confirmations or pre-arrival messages, to assist you with meetings and events and to provide you with other information about the area and our hotel.
• To complete your reservation and stay.
  For example, to process your payment, ensure that your room is available and provide you with related customer service. Payment/credit card information is encrypted at collection and stored as payment industry (PCI) standards.
• To support our electronic receipt (eFolio) program.
  When you provide an email address in making a reservation, we use that email address to send you a copy of your bill. If you make a reservation for another person using your email address, that person’s bill will be emailed to you as well. You can opt out of receiving your bill via email and instead receive a paper copy by contacting the front desk.
  In addition, we will use your personal information to comply with a legal obligation.

• To personalize the services according to your personal preferences.
  We believe such personalization improves your experiences and this occurs when you contact us, visit our property or use our website, to customize your experience according to your personal preferences and desires and we present to you offers tailored to your personal preferences and desires.

• To communicate with you about products and services according to your personal preferences.
  We may send you marketing communications and promotional offers, as well as periodic customer satisfaction, market research or quality assurance surveys.

• To allow you to participate in sweepstakes, activities, events and promotions. We may also use your personal information to administer these activities. However, some of these activities may have additional rules and may contain additional information about how we use and disclose your personal information. We suggest that you read any such rules carefully.

• For specific business purposes.
  We may use your personal information for data analysis, audits, security and fraud monitoring and prevention (including with the use of closed circuit television, card keys, and other security systems), developing new products and services, enhancing, improving or modifying our current services, identifying usage trends, determining the effectiveness of our promotional campaigns and operating and expanding our business activities.

In order to offer you the highest level of hospitality and services, we may share your personal information as follows:

• Electronic Billing Program
  If you receive an eFolio by email, a summary detailing the products and services provided to you during your stay may be shared with the payment card provider and, if you participate in a corporate billing program and use a corporate payment card, the payment card provider may share that summary with your employer. The privacy policies of your employer, the relevant payment card provider and card issuer apply once we have transferred your information.

• Group Events or Meetings
  If you visit The Biltmore Hotel as part of a group event or meeting, information collected for meeting and event planning may be shared with the organizers of those meetings and events, and, where appropriate, guests who organize or participate in the meeting or event.

• Business Partners
  We may partner with other companies to provide you with products, services, or offers based upon your experiences at our property and may share your information with our business partners accordingly. For example, we may help to arrange rental cars or other services from our business partners, and share personal information with our business partners in order to provide those services. If you are an iPrefer member, we may share your personal information with our business partner, Preferred Hotels & Resorts, in order to credit you with the benefits earned through your participation in such membership program. We may also share your personal information, such as your email address, with our corporate travel partners to help them assess compliance with travel policies or participation in special rate plans or to engage in co-branded marketing with our corporate travel partners. We may also work with third parties, such as our payment card partners, to allow us and our partners to deliver advertisements to our shared customers. Our partners may be able to provide more relevant offers to you based upon information that we share about your experiences at our property. Additionally, we may allow third-party partners to recognize you when you visit that partner’s website or application, or to recognize you as one of their customers when you visit our website or mobile application so that they may provide more relevant offers to you. We may share a hashed version of your email address with third parties using available security measures that may match it with their own hashed versions of email addresses so that they can send online and email advertisements to you on our behalf.

• Co-Sponsors of Promotions
  We may co-sponsor promotions, sweepstakes, prize draws, competitions or contests with other companies, and provide prizes for sweepstakes and contests sponsored by other companies. If you enter one of these sweepstakes or contests, we may share your information with the co-sponsor or third-party sponsor.
• On-property Services
  We may share personal information with third-party providers of on-property services such as concierge services, spa treatments, golf, or dining experiences.
• Service Providers
  We may rely on third parties to provide services and products on our behalf and may share your personal information with them as appropriate. Generally, our service providers are contractually obligated to protect your personal information and may not otherwise use or share your personal information, except as may be required by law. However, our fraud detection service providers may use, but not share, your personal information for fraud detection purposes. We may use service providers to communicate news and deliver promotional and transactional materials to you on our behalf, including personalized online and mobile advertising in accordance with your preferences and applicable law. We will only work with parties that offer a method to opt-out of such advertising. We may also share information with service providers to allow you to create itineraries by selecting sites, activities and restaurants from lists that we have personalized for you based on your preferences and third-party data.
• Telemarketing
  If you stay at our hotel and/or are an iPrefer member, we may share your telephone number with our telemarketing firms for purposes of telemarketing in accordance with your preferences and applicable law. We may also receive your telephone number from our partners or from other sources, which we may use for telemarketing purposes.
• Other
  In addition, we may disclose your personal information in order to: (i) comply with applicable laws, (ii) respond to governmental inquiries or requests from public authorities, (iii) comply with valid legal process, (iv) protect the rights, privacy, safety or property of The Biltmore Hotel, site visitors, guests, employees or the public, (v) permit us to pursue available remedies or limit the damages that we may sustain, (vi) enforce our website Terms of Use, and (vii) respond to an emergency.

When you visit and interact with our website and mobile application, we collect other information that does not directly identify you about your use of the site, such as a catalog of the site pages you visit, and the number of visits to our sites (“Other Information”). We use Other Information, as well as data received from third parties, to deliver you email, online and mobile advertisements. We may also use Other Information to allow third-party partners to recognize you as an iPrefer member when you visit the partner’s website or application, or to recognize you as one of their customers when you visit our website or mobile application so that they may provide more relevant offers to you.

We collect Other Information in a variety of ways:

• Your browser or device.
  We collect certain data through your browser or automatically through your device, such as your Media Access Control (MAC) address, computer type, screen resolution, operating system name and version, device manufacturer and model, language, and internet browser type. We use this data to ensure that our website and mobile application is functioning properly.

• Your use of our mobile application.
  We collect certain data when you download and use our mobile application, such as usage data, the date and time the application on your device accesses our servers and what data and files have been downloaded to the application based on your device number.

• Cookies.
  We collect certain data from cookies, which are pieces of data stored directly on the computer or mobile device that you are using. Cookies allow us to collect data such as browser type, time spent on our website or mobile application, pages visited, referring URL, language preferences, and other aggregated traffic data. We use the data for security purposes, to facilitate navigation, to display data more effectively, to collect statistical data and to personalize your experience while using our website and mobile application. We also gather statistical data about use of our website and mobile application to continually improve design and functionality, understand how they are used and assist us with resolving questions.
  Cookies further allow us to select which advertisements or offers are most likely to appeal to you and display them while you are using our website or mobile application or to send marketing emails. We also use cookies to track responses to online advertisements and marketing emails.
  If you do not want data collected with cookies, you can learn more about controlling cookies at: http://www.allaboutcookies.org/manage-cookies/index.html.
  You can choose whether to accept cookies by changing the settings on your browser or by managing your tracking preferences by clicking on the cookie preferences button at the bottom of this page. If, however, you do not accept cookies, you may experience some inconvenience in your use of our website or mobile application. For example, if you sign up for My Biltmore, we will not be able to recognize your computer and you will need to log in every time you visit. You also will not receive advertising or other offers from us that are relevant to your interests and needs. At this time, we do not respond to “Do-Not-Track” signals or other, similar mechanisms.

  Pixel Tags and other similar technologies.
  We collect data from pixel tags (also known as web beacons and clear GIFs), which are used to, among other things, track the actions of users of our website and mobile application (including email recipients), measure the success of our marketing campaigns and compile statistics about usage of our website and mobile application.

• Analytics.
  We collect data through Google Analytics and Adobe Analytics, which use cookies and technologies to collect and analyze data about use of the Services. These services collect data regarding the use of other websites, applications and online resources. You can learn about Google’s practices by going to https://policies.google.com/technologies/partner-sites and opt out by downloading the Google Analytics opt out browser add-on, available at https://tools.google.com/dlpage/gaoptout . You can learn more about Adobe and opt out by visiting http://www.adobe.com/privacy/opt-out.html

• Your IP Address.
  We collect your IP address, a number that is automatically assigned to the computer that you are using by your Internet Service Provider (ISP). An IP address is identified and logged automatically in our server log files when a user accesses our website or mobile application, along with the time of the visit and the pages that were visited. We use IP addresses to calculate usage levels, diagnose server problems and administer our online services. We also may derive your approximate location from your IP address.

• Aggregated data.
  We may use information we have collected and aggregated, or anonymized personal information received from third parties, to understand more about our users. This includes demographic data, such as date of birth, gender and marital status, inferred commercial interests, such as favorite products or hobbies, and other information we may collect from you or from third parties. Because Other Information does not personally identify you, such information may be disclosed for any purpose where permitted by law. In some instances, we may combine Other Information with personal information. If we do combine any Other Information with personal information, the combined information will be treated by us as personal information in accordance with this Privacy Policy.

The term “sensitive information” refers to information related to your racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health, sex life, sexual orientation, genetic information, criminal background, and any biometric data used for the purpose of unique identification. In some jurisdictions, mobile phone numbers, location data, and information contained on identity documents also are considered sensitive information. We do not generally collect sensitive information unless it is volunteered by you or unless we are required to do so pursuant to applicable laws or regulations. We may use health data provided by you to serve you better and meet your particular needs (for example, the provision of disability access).

We do not knowingly collect personal information from individuals under 18 years of age. As a parent or legal guardian, please do not to allow your children to submit personal information without your permission.

We provide a mobile application that can be downloaded to your smartphone or mobile device. This application has a variety of functionalities that enhances the customer experience. In addition to providing services, our application may collect personal information and Other Information that will be used in accordance with this Privacy Policy. We provide a link to this Privacy Policy to customers prior to their downloading of our mobile application. If you allow our mobile application to access your location information on your device, our application may use your mobile device’s Global Positioning System (GPS) technology and other technology (such as wireless transmitters known as beacons) to provide you with information and offers based on the location of your device. Beacons allow us to collect information about your location by communicating with mobile devices that are in range. We may use this location information to enhance your on-property experience by delivering push notifications and other content to your mobile device, providing navigation assistance as you move around our location, and sending you information and offers about products, services, or activities we believe may be of interest to you. We may share this information with third parties, including business partners and service providers, to provide information, offers and services that may be of interest to you. You may prevent or limit collection of location information by changing the settings in the application or by changing your device’s settings.

Our website and mobile application may contain links to third parties’ websites. Please note that we are not responsible for the collection, use, maintenance, sharing, or disclosure of data and information by such third parties. If you provide information on and use third-party sites, the privacy policy and terms of service on those sites are applicable. We encourage you to read the privacy policies of websites that you visit before submitting personal information. The Biltmore Hotel may also partner with one or more Internet providers to offer Internet access to our guests. Your use of on-property Internet service is subject to the third-party Internet provider’s terms of use and privacy policy. You can access those terms and policies using the links on the service sign-in page, or by visiting the Internet provider’s website.

We use reasonable organizational, technical and administrative measures to protect your personal information. However, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of your account has been compromised), please immediately notify us in accordance with the “General Inquiries” section of the Contact link below.

You have choices when it comes to how we use your personal information and data. If you no longer want to receive marketing-related emails, you may opt out by unsubscribing or by following the instructions in any such email you receive from us.

In addition, if you are an iPrefer member, you can opt out from marketing-related emails pursuant to Preferred Hotels & Resorts policies.

We will try to comply with your request as soon as reasonably practicable. If you opt out of receiving marketing emails from us, we may still send you important administrative messages, from which you cannot opt out.

California residents who provide personal information to us are entitled to request and obtain from us once every calendar year information about the personal information we shared, if any, with other businesses for their own direct marketing use. If applicable, this information would include the categories of personal information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year (e.g., requests made in 2018 will receive information regarding 2017 sharing activities).

If you would like to review, correct, update, suppress, restrict or delete personal information that you have previously provided to us, or if you would like to receive an electronic copy of your personal information for purposes of transmitting it to another company (to the extent this right to data portability is provided to you by law), you can contact us at reservations@biltmorehotel.com, or by mail:

The Biltmore Hotel
1200 Anastasia Avenue
Coral Gables, FL 33134
United States of America

In your request, please make clear what personal information you would like to have changed, whether you would like to have your personal information suppressed from our database, or other limitations you would like to put on our use of your personal information. For your protection, we only fulfill requests for the personal information associated with the particular email address that you use to send us your request, and we may need to verify your identity before fulfilling your request. We will try to comply with your request as soon as reasonably practicable.

Please note that we often need to retain certain data for record keeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion. For example, when you make a purchase or reservation, or enter a promotion, you may not be able to change or delete the personal information provided until after the completion of such purchase, reservation, or promotion. There may also be residual data that will remain within our databases and other records, which will not be removed. In addition, there may be certain data that we may not allow you to review for legal, security or other reasons.

We retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by applicable law. We use the following criteria to determine our retention periods:

• The length of time we have an ongoing relationship with you and provide you services. For example, for as long as you have a My Biltmore account with us.
• Whether we are subject to a legal obligation. For example, certain laws require us to keep records of your transactions for a certain period of time before we can delete them.
• Whether retention is advisable considering our legal position, such as, for statutes of limitations, litigation or regulatory investigations.

We may modify this Privacy Policy from time to time. The “Last Updated” note at the bottom of this page indicates when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on this website. Use of our website, any of our products and services, and/or providing consent to the updated Privacy Policy following such changes constitutes your acceptance of the revised Privacy Policy then in effect.

If you have any questions about this Privacy Policy or how The Biltmore Hotel processes your personal information, please contact us by email at reservations@biltmorehotel.com or by postal mail to:

The Biltmore Hotel
1200 Anastasia Avenue
Coral Gables, FL 33134
United States of America

We will respond as soon as practicable.

Last Updated: November, 2023.